March 30, 2010

The Story of Bottled Water

This is a great new video by the same people who brought you "The Story of Stuff." Bottled water is one of the most ridiculous trends in the United States. Save Our Shores encourages you to 'Boycott the Bottle' and use stainless steel water bottles. If you are afraid of tap water, buy a water filter, it is much better than bottled water.

For more information on The Story of Bottled Water visit

March 12, 2010

Sei Whale sushi anyone?

This Monday, the world found out about the illegal sale of Sei Whale sushi in Hump restaurant in Santa Monica. The people who discovered this offense are the same people who brought you the Academy Award winning documentary, The Cove. The sale of whale meat in the US it is a direct violation of the Marine Mammal Protection Act. Since the Sei whale is an endangered species, this is a federal offense and could result in a year in prison and fine up to $20,000, not to mention a ruined reputation for the restaurant.

The article in the New York Times goes in depth about the team stashing the sushi in plastic bags so they could perform DNA testing on the sushi to find it's origin. Sei whales are hunted in the North Pacific Ocean by Japanese whalers under a special permit from the International Whaling Commission (IWC). In 2008, the Japanese whalers had a quota for 340 minke whales, 50 Bryde's whales, 100 sei whales and 10 sperm whales. Commercial whaling for the sei whale in the North Pacific was banned in 1976, yet Japanese whalers are allowed special permits because they say they are hunting these whales for 'research' on their feeding habits. The Japanese government is reported to subsidize their operations with millions of dollars each year, despite the whale catch being sold commercially by the research program.

We hope this story will spread so people will become aware of the hidden secrets of sushi restaurants such as The Hump and to inspire people to ask more about the fish they are eating and where it came from. As consumers, we have the power to make the difference.

March 8, 2010

The Ocean Adventure Film Festival April 8th

Save Our Shores will be hosting the Ocean Adventure Film Festival on April 8th at the Rio Theater. The evening will feature a selection of award winning films highlighting surfing, kayaking, conservation and more in an effort to highlight the many ways we are connected to the ocean. Join us in an exclusive screening to celebrate our blue planet!

The Adventure Film Festival is based in Boulder, Colorado and right now they are in the middle of a worldwide tour. Lucky for us, they picked Santa Cruz as their only California stop along the way. “Adventure Film celebrates, supports and ‘ties in with’ those who wish to inspire and fire the creative kilns of transformation and awareness.” Save Our Shores is proud to be associated with such a great organization to bring hope and awareness to the world. Adventure Film Festival’s next stop is Santiago, Chile where they will continue to spread the adventure of the outdoors.

Here is the trailer for one of the movies featured in the festival called Gum For My Boat about the Bangladesh Surf Club:

The Ocean Adventure Film Festival will be held at the Rio Theater on April 8th from 7pm to 10pm, doors open at 6pm. Tickets are $10 for students and $12 for adults, all proceeds go to funding Save Our Shores programs. Prizes from Patagonia will be raffled off throughout the evening.