September 21, 2011

New Leaf Celebrates Envirotoken Program & Over 3 Million Bags Saved


Join Save Our Shores for the Envirotoken celebration party on Wednesday, September 21st, from 5-7pm at participating New Leaf stores. Save Our Shores will be at the Westside market to enjoy the festivities and share some words with the crowd.


About the Envirotoken Program

It started with a simple act by Ron Goodman so many years ago. He was shopping at New Leaf and during checkout, was asked if we wanted his 5 cents back for bringing his own reusable bag to the store.

Ron wondered how the nickels added up to anything significant and thought, "Well, if everyone could donate the nickels to environmental groups, that would feel more relevant and might actually help. So, I suggested the program and New Leaf liked it. I also suggested it to Staff of Life shortly thereafter and they started a similar program."

And the Envirotoken Program at New Leaf Community Markets was born.

Today, over 3 million bags have been saved through this program, which encourages shoppers to bring their own bag and offers them a 5 cent token to donate to local non-profits working for the environment.

Save Our Shores is a proud recipient of these donations each month and thanks the community, New Leaf, and Ron Goodman for their dedication to environmental stewardship and community support!

We love you, New Leaf!

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