March 6, 2012

Catch the Award-Winning Film The End of the Line on March 13th

Have you heard that the world’s supply of fish and seafood could be depleted by the year 2050? Now imagine what that means for our oceans as a whole, as well as global warming!

Join Save Our Shores for a FREE showing of the award-winning film The End of the Line at 6:30pm on Tuesday, March 13th at the First Congregational Church of Santa Cruz, 900 High Street.

Dubbed ‘The Inconvenient Truth of the Oceans,’ The End of the Line is the first major documentary film to reveal the worldwide problems caused by overfishing in our oceans.Narrated by ocean advocate Ted Danson, this film might just change the way you look our once endless ocean. Attendees will be given an easy way to Take Action for your ocean by supporting California’s Marine Protected Areas.

When: Tuesday, March 13th, 6:30-9pm
The Large Hall at First Congregational Church of Santa Cruz, 900 High Street.

About The End of the Line
Filmed across the world - from the Straits of Gibraltar to the coasts of Alaska and the Tokyo fish market - The End of the Line follows Charles Clover as he confronts politicians and celebrity restaurateurs exhibiting little regard for the damage they are doing to the oceans. Featuring top scientists, indigenous fishermen and fisheries enforcement officials, The End of the Line is a wake-up call to the world.

This public event is being held in conjunction with the SOS Sanctuary Steward docent training that takes place each Tuesday evening, February through April.

Following the film will be a brief panel discussion with local experts in the field including Melissa Stevens, Research Associate with NOAA Fisheries, Victoria Galitzine from FishWise, and Martin Reed, Founder of

More about our panelists:

Melissa Stevens from NOAA
Melissa is a Research Associate with NOAA Fisheries in Santa Cruz. She helped with research for the Seafood Watch Program of the Monterey Bay Aquarium, and developed ‘Voices of the Bay’, a collaborative project that brings fishermen, scientists and teachers together to educate local students about Monterey Bay fisheries and communities. She has conducted research on the human dimensions of California fisheries through the use of oral histories and as a Project Specialist with the California Sea Grant Extension Program. From 2007-2010 she participated in a socio-economic study to characterize fishing communities along the north coast of California. The report is soon to be available through the Sea Grant publications website.

Victoria Galitzine from FishWise
Victoria (Tor) is the Communications Program Manager for FishWise, a local non-profit focused on improving the health and recovery of ocean ecosystems through environmentally responsible business practices. FishWise started out through a partnership with New Leaf Community Markets in 2002 and has since grown to be partnered with major corporations like Safeway and Target. Tor's role at FishWise includes developing consumer outreach materials and staff training modules for retail partners as well as managing FishWise's involvement in the social media movement 'Be Happy', which encourages consumers to make ocean-friendly seafood purchases. Tor is also responsible for launching 'Blue Drinks Santa Cruz', an informal networking event for people interested in ocean conservation.

Martin Reed, owner of I Love Blue Sea
Martin is the founder of, the first online market exclusively selling sustainable seafood. I love blue sea also sells sustainable seafood wholesale to restaurants, caterers, universities and markets.

Popcorn and light refreshments will be served.
See you there

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