Allen Lovewell, co-founder and manager of Local Catch Monterey Bay, has won a 2-year, $100,000 grant from the National Fish and Wildlife Foundation to expand his business.
Local Catch Monterey Bay serves Santa Cruz and Monterey communities by connecting local fisheries to the public. Customers can order through the Local Catch website to receive fresh and local seafood. Usually one type of fish is offered each week, varying seasonably, and their website offers a handy guide that displays species and how they were caught. Fish is picked up fresh from the docks and delivered to eager customers at distribution points.
Lovewell and Local Catch will use the Fisheries Innovation Grant to “to help emerging community fishing associations, fishing cooperatives and 'risk pools' distribute their seafood to neighboring communities,” according to Sea Grant California. He and his team will also be exploring further means of sustainability for an extended business model.
"We're trying to catch up with the sustainable-farming model that started the revolution back in the '80s," Lovewell said in a Mercury News interview. "More and more people nowadays want to know where their food and fish are coming from and whether it's safe to eat."